Every business owner wants to increase profit—but most aren’t sure where to focus first. Should you market more? Sell harder? Raise prices? Cut costs? The options feel endless, and that overwhelm often leads to inaction.

That’s why we created The Single Sheet Profit Plan, a simple, 1‑page tool that shows you exactly where to focus to increase profit—without guesswork, stress, or complicated spreadsheets.

It breaks profit growth into 6 manageable levers. And here’s the exciting part: if you improve each lever by just 10%, it results in an overall profit increase of 60%.

Here’s how it works:

6 levers you can “pull,” either increasing or decreasing each by 10% leads to a nearly 60% increase in PROFIT

1. Increase Leads by 10%

Most businesses don’t have a lead problem—they have an intentionality problem.

Here’s how to increase leads by 10%:

• Clarify your ideal client and offer. Who exactly are you trying to reach, and what problem do you solve for them? When your message is clear, your marketing becomes magnetic.

• Be intentional about your marketing activities. Random acts of marketing don’t work. Choose the channels that reach your ideal client and commit to them.

Read here for more ways to improve each lever by 10%.