Tips & Tools for Small to Mid-Sized Business Owners & Leaders October 2024 The Inspire Results newsletter is published monthly
How to Have Profitable Customers
One of the great lessons we’ve learned from our business coaching clients is how to have profitable customers. Or, put in terms of how we learned the lesson, how to keep from having unprofitable customers.
You know the type customers we’re referring to…
The grumpy customer who always wants more than what you normally deliver.
The angry guy who finds a problem with most everything he buys from you.
The nice customer who regularly pays 120 days out. And you know this is costing you but you don’t even know how much because you don’t track costs by customer job.
The account that requests a lot of little projects that consume a lot of resource but yield little profit
The client you have to take to court to get them to pay
The complicated account you’re over-servicing because they didn’t fit your typical sale.
These are the kinds of things that happen when you’re not going after the right customers.
The reality is that business building is more about 'quality' than quantity. That’s why it’s important to define your ideal client and make a concerted effort to go after them.
Click here for the 4-step process for how to have profitable customers. We use this process with our business coaching clients to help them achieve a better quality of client.
Upcoming Events
Growth Plan Workshop Multiple Locations & Dates
Murfreesboro, TN October 11, 2024 10:00 AM – 3:00 PM
2-Part Virtual Oct 24 & 31, 2024 9:00 AM – 11:30 AM both days
Discover the potential in your business by completing your Single Sheet Business Plan.
Then break it into quarterly, monthly, weekly & daily goals and get a line-of-sight from your daily tasks to your 10-30 year purpose.
Step out of the day-to-day for just 1 day, get organized, complete a prescribed planning process, and walk away with an action plan that leads to
greater profits and free time back.
For owners & leaders of small to medium sized businesses. Bring your 2nd-in-command or your whole leadership team!
Help business owners who need us, find us. Connect us and get $1k! Make an e-intro to Brad@InspireResults.com with the biz owner's name, company name, & email address. We'll do the
rest. If they become an Inspire Results client, we'll give you $1k!